Matok Vekal (Sweet N' Low) are a titan in the realm or artificial sweeteners and a named houshold brand. 

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This project was to design the product branding, wrapper, boxes, and marketing material for their new Mooosh product. Moosh is a low sugar cotton candy product sold in supermarkets around the world. 

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The challenge with this project was first to convay to an impatient supermarket shopper that this product is not their normal cotton candy. The second challenge was to differentiate this product visually from others beside it on the shelf.