A Behavioral Insights Company
We bring the science of Behavioral Economics, Game Design, and Neuroscience to your company and products
What We Can Do for You
"What I like about The Insight Company is that I just ask and things get done."
Head of Marketing & Sales
"The Insight Company made us a friendly and accessible product with imaginative solutions to difficult problems."
Project Manager, IT
Cal Cargo Ltd
"User Experience design in augmented and virtual reality isn't easy. The Insight Company do it at a very high and professional level. We're happy to work with them."
WHY DO I NEED A BEHAVIORAL INSIGHTS TEAM?
A behavioral insights team is all about science & testing. We use the behavioral sciences to design solutions throughout your business.
We've designed a cafeteria that nudges customers to eat healthier, forms that aren't a pain to fill in, cyber security, AI systems, and more.
Adopt the customer-first approach and design your products, interfaces, and product strategy with your user's experience in mind.
We'll be your organization's behavioral coach, offering measured improvements, and a stream of testing data to demonstrate what works and what can be improved.
WHY DO I NEED A QUALITY STRATEGY?
We all need high-quality products, that's the cornerstone of our reputation. We also need to release fast and often, and use our resources efficiently.
The Insight Company creates a grand strategy for quality, which includes everything you need for consistently high quality from design review to test automation to the soft skills that make it all work.
WHY DO I NEED USER EXPERIENCE DESIGN?
Any customer facing product needs to know how it's users think. we want to make sure our customers are engaged and active. We want them to use our products in the way they were intended.
The Insight Company design user experiences at an extremely high level. We know what the brain is doing at every decision point in the product, and we love doing it.
WHY DO I NEED TO WORRY ABOUT WORDS?
People think in words. When a word is placed in front of us, we can't help but read it. Words must, however, be designed. They must respect those using them.
We design them all, from the little volume but high impact words on our form buttons to the clear and concise phrasing required in technical writing.
Bringing ideas to life is no easy task, and often we have more ideas than we know what to do with.
Before moving forward with an expensive development process, you need to first flesh out your product on paper. You need to know what it will look like in the real world, and how your customers will interact with it.